TOUR DE FRANCE GETS A BOOST WITH ADDED DIGITAL DIMENSIONS

Colombia's Egan Bernal of Team Ineos Wears at Tour de France
Colombia's Egan Bernal (L) of Team Ineos wears the overall leader's yellow jersey as he passes with the pack past the pyramid of The Louvre Museum designed by Ieoh Ming Pei during the twenty-first and final stage of the 106th edition of the Tour de France cycling race between Rambouillet and Paris Champs-Elysses in Paris on July 28, 2019. (Photo by Julien DE ROSA / POOL / AFP) / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION (Photo credit should read JULIEN DE ROSA/AFP via Getty Images)
  • Eurosport & GCN to enhance Tour De France coverage with added digital dimensions
  • Unrivalled talent line-up and immersive experiences to engage cycling fans like never before

The biggest names in world cycling are set to go wheel to wheel in the first Grand Tour of the year as Eurosport and Global Cycling Network (GCN) join forces to bring fans every minute of every stage of the 2020 Tour de France. Taking advantage of the scale of their combined network and product offering, the Discovery-owned platforms will bring the pinnacle of live cycling to more than 75 markets worldwide. 

2020 will also see the strongest ever line-up of former professional riders and local experts to bring fans pre-race insights and post-race analysis, bringing viewers closer to the peloton. 

Bernie Eisel will be Eurosport’s on-site reporter alongside Ashley House and Louis-Pierre Frileux while Britain’s first ever Tour de France winner, Sir Bradley Wiggins, continues in his leading role with Eurosport International and Eurosport UK, alongside five-time stage winner Sean Kelly. Two-time champion Alberto Contador will provide viewers in Spain with his expert analysis and with five stage wins between them, Jacky Durand and David Moncoutié will front Eurosport France’s coverage. Also covering the action for Eurosport and GCN will be Dan Lloyd, with Kasten Kroon and Bobbie Traksel (Netherlands), Brian Holm andMatti Breschel (Denmark) and Roberto Vacchi (Sweden) also involved for 2020.

New episodes of Eurosport’s most popular podcast ‘The Bradley Wiggins Show will also be released each day providing fans with expert insight into each stage.

Sir Bradley Wiggins of United Kingdom Ex-Procyclist and Eurosport T.V commentator / during the 106th Tour de France 2019, Stage 15 a 185 km stage from Limoux to Foix Prat d’Albis 1205m / TDF / #TDF2019 / @LeTour / on July 21, 2019 in Foix Prat d’Albis, France. (Photo by Tim de Waele/Getty Images)

Sir Bradley Wiggins, 2012 Tour de France winner, said: ““Eurosport is recognised as the ‘Home of Cycling’ across Europe and it’s exciting to be part of the team covering the biggest event in our sport once again this year. Building on last year where I reported live from the heart of the peloton, I’ll be helping to bring cycling fans closer to the action by expanding The Bradley Wiggins Show with daily shows throughout the Tour – ensuring we don’t miss a moment. I’m also looking forward to again working with the talented Eurosport and GCN cycling team on The Breakaway.”

Building on 2019whereEurosport’s digital-first approach saw a 95% rise in minutes watched year-on-year, this year Eurosport & GCN will be offering an expanded line-up of local experts, new formats and more ways to watch than ever before ensuring the ultimate Tour de France experience to fans globally. 

Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “The return of Le Tour is a huge moment for global sport, and we’ve been working tirelessly to mark this by enhancing our live and on-demand coverage and storytelling. Bringing together the power of Eurosport and GCN creates the largest cycling community in the world, meaning we are more determined than ever to deliver the ultimate Tour de France experience and offer fans the chance to engage with cycling’s biggest event however they chose.” 

Starting August 29, 2020, fans can enjoy Tour De France LIVE at 5:30 PM IST on Eurosport and Eurosport HD.

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