Jaipur, February XX, 2020: MyTeam11- One of India’s leading fantasy sports platforms, is all set to bank on the intense Indian cricketing season with the beginning of Indian Premier League 2020 slated to begin in the end of March.
With cricket being one of the key sports of MyTeam11 apart from Hockey,
Volleyball, Kabaddi, Football and Basketball. The three year old brand is looking forward to an estimated jump of around 50% in the user base building on the cricket fanaticism in the country.
MyTeam11’s marketing campaign shall be focused on drawing eyeballs in the pre and mid-game promotions over a total time span of 120 seconds divided equally across all 56 matches of the cricketing extravaganza.
Speaking about the brand’s promotional strategy, Vinit Godara, Co-Founder,
MyTeam11 said, “IPL is one of the biggest events of the year and considering the year being heavy on cricketing action it becomes highly important for us that we have a strong launch pad. The traffic on the Fantasy gaming applications will be at its peak during this period and already being a known name in the industry is only going to benefit our existing and ever growing user base.”
He further added, “We took a strategic call using the pre and the mid-game breaks as our promotional outlets as expert reviews during these shows only help the users make more informed choices and increases their propensity to garner a better result.”
MyTeam11 already has an existing user base of 10 million + users who are
actively interacting on the platform. In addition, the offering of eight different regional languages to the encapsulate the diversity of India is going to be one of the key factors in driving the customers to the platform.
One of India’s leading fantasy sports platforms My Team11, has now added
Hockey to their inventory. ‘Hockey Fantasy’ now available to users will make it the sixth major fantasy sports offering that My Team11 will have on its rapidly growing network of national and global users, following offerings in Cricket, Football, Basketball, Volleyball, and Kabaddi, launched earlier.
The offering was initially launched on January 8, 2020. The first live activation happened three days later during the match between China vs. Netherlands Women’s hockey teams.
Thus far, eleven hockey fixtures have been played out on the platform and already, ‘Hockey Fantasy’ has now amassed over a staggering 1.5 Lakh users on My Team11’s platform.
This move serves as yet another anecdote to the company’s vision i.e. spreading and diversifying the concept of fantasy sports to a larger audience.
My Team11, who has a popular former India cricketer Virender Sehwag as their brand ambassador, has a user base of around 10 million+ active users and alongside its new addition of fantasy hockey, also offers fantasy cricket, fantasy football, fantasy basketball, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” is the only platform to offer multiple playing options to its users.
Commenting on the development, Vinit Godara, CEO and Co-founder,
MyTeam11 said, “We are proud of the fact that we have been able to add Hockey to our roster. The Indian Hockey team is doing really well and building up to the Olympics, it is going to be one of the major attractions for the fans. We already have a bouquet of sports like Cricket, Football, Kabaddi, Volleyball, Basketball, and Hockey is a very strong addition.”
With the ever-growing hockey fraternity in the country and also on a global scale, the addition of the sport and reconceptualization of the same on a fantasy format is a groundbreaking addition, much like hockey’s breakthrough and the significance it has always borne as the National sport.